Quotes...

1.
http://www.aber.ac.uk/media/Documents/short/cultiv.html

Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm
Condry, John (1989): The Psychology of Television. Hillsdale, NJ: Lawrence Erlbaum
Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill
Evra, Judith van (1990): Television and Child Development. Hillsdale, NJ: Lawrence Erlbaum
Livingstone, Sonia (1990): Making Sense of Television. London: Pergamon
McQuail, Denis & Sven Windahl (1993): Communication Models for the Study of Mass Communication. London: Longman

‘Cultivation research looks at the mass media as a socializing agent and investigates whether television viewers come to believe the television version of reality the more they watch it’

2.
http://www.comminit.com/en/node/27072/2754

Health Communication - Lessons from Family Planning and Reproductive Health, Johns Hopkins School of Public Health, Center for Communication Programs, 1997, by Phyllis Tilson Piotrow, D. Lawrence Kincaid, Jose G. Rimon II, and Ward Rinehart. P. 22. To order this publication

‘Theories of the cultivation process attempt to understand and explain the dynamics of television as the distinctive and dominant cultural force of our age’

3. http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Mass%20Media/Cultivation_Theory.doc/

Boyd-Barrett, Oliver & Peter Braham (Eds.) (1987). Media, Knowledge & Power. London: Croom Helm.
Condry, John (1989). The Psychology of Television. Hillsdale, NJ: Lawrence Erlbaum.
Dominick, Joseph R. (1990). The Dynamics of Mass Communication. New York: McGraw-Hill.
Evra, Judith van (1990). Television and Child Development. Hillsdale, NJ: Lawrence Erlbaum.
Gerbner, G., & Gross, L. (1976a). Living with television: The violence profile. Journal of Communication, 26, 172-199.
Gerbner, G., & Gross, L. (1976b). The scary world of TV’s heavy viewer. Psychology Today, 10(4), 41-89.
Hawkins R.P & Pingree, S. (1983). Televisions influence on social reality. In: Wartella, E.,
Whitney, D. & Windahl, S. (Eds.) Mass Communication Review Yearbook, Vol 5. Beverley Hills CA: Sage.
Livingstone, S. (1990). Making Sense of Television. London: Pergamon.
McQuail, D. & Windahl, S. (1993). Communication Models for the Study of Mass Communication. London: Longman.
Stappers, J.G. (1984) De eigen aard van televisie; tien stellingen over cultivatie en culturele indicatoren. Massacommunicatie 12(5-6), 249-258

‘The combined effect of massive television exposure by viewers over time subtly shapes the perception of social reality for individuals and, ultimately, for our culture as a whole’

4.
http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Mass%20Media/Hypodermic_Needle_Theory.doc/

‘a powerful and direct flow of information from the sender to the receiver’
‘media messages are injected straight into a passive audience which is immediately influenced by the message. They express the view that the media is a dangerous means of communicating an idea because the receiver or audience is powerless to resist the impact of the message. There is no escape from the effect of the message in these models’

Davis, D.K. & Baron, S.J. (1981). A History of Our Understanding of Mass Communication. In: Davis, D.K. & Baron, S.J. (Eds.). Mass Communication and Everyday Life: A Perspective on Theory and Effects (19-52). Belmont: Wadsworth Publishing.
Golden, L.L. & Alpert, M.I. (1987). Comparative Analysis of the Relative Effectiveness of One- and Two-sided Communication for Contrasting Products. Journal of Advertising, 16(1), 18-25.
Lazarsfeld, P.F., Berelson, B. & Gaudet, H. (1968). The people’s choice: How the voter makes up his mind in a presidential campaign. New York: Columbia University Press.
DeFleur, Melvin L. Theories of Mass Communication New York: Longman Inc., 1989
Lowery, Shearon and Melvin L. DeFleur Milestones in Mass Communication Research: Media Effects New York: Longman Inc., 1983.
Severin, Werner J. and James W. Tankard, Jr. Communication Theories -- Origins, Methods and Uses New York: Hastings House, 1979.
Watson, James and Anne Hill A Dictionary of Communication and Media Studies New York: St. Martin's Press, Inc., 1997
Katz, E., & Lazarsfeld, P. (1955), Personal Influence, New York: The Free Press

5.
http://psychology.wikia.com/wiki/Hypodermic_needle_model

Several factors contributed to this "strong effects" theory of communication, including: the fast rise and popularization of radio and television, the emergence of the persuasion industries, such as advertising and propaganda, the Payne Fund studies of the 1930s, which focused on the impact of motion pictures on children, and Hitler's monopolization of the mass media during WWII to unify the German public behind the Nazi party.


Davis, D.K. & Baron, S.J. (1981). A History of Our Understanding of Mass Communication. In: Davis, D.K. & Baron, S.J. (Eds.). Mass Communication and Everyday Life: A Perspective on Theory and Effects (19-52). Belmont: Wadsworth Publishing